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Samsung Records Spectacular Pre-Order Numbers Driven By Strategic Device Financing Partnerships


Aug 27, 2023

Samsung Galaxy Z Flip 5 retails for 193,000 Shillings & Galaxy Fold 5 for 325,000 Shillings

Samsung Electronics East Africa has officially closed pre-orders for the highly anticipated Galaxy Flip and Fold 5 that were both Unpacked at a Global event held in the tech manufacturers home country in Korea. The successful pre-order which surpassed targets by over 25% cements Samsung’s position as the market leader in the Foldable smartphone category. The successful pre-order has been supported by the strategic partnership with device financing partner Absa Kenya who allowed Absa Credit Card customers to finance their devices at over three, six, nine or twelve month periods. An option to Trade-in their devices with Badili Africa also contributed highly to the success of the pre-order period. ‘The Fold has always been the driver for the Foldable smartphone category but this year we have seen a shift in purchase trends, with a higher number of purchases for the Flip. We can attribute this to the acquisition steps we have taken like partnership with Badili Africa who offer trade in service and our new partnership with Absa Kenya who offer device financing payment methods which will allow our customers to acquire these devices,” said Mr Charles Kimari, Director of Mobile Experience Samsung Electronics East Africa. The Galaxy Z Flip5 and Z Fold 5, Galaxy Watch 6 series and Galaxy Tab S9 series which were all announced at Unpacked will all be available at Samsung authorised dealer stores nationwide. “Early users’ response to the new Galaxy devices has been demonstrated by pre-order momentum,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “With the Galaxy Z Flip 5, Z Fold 5, Watch6 series, and Tab S9 series, our goal is to provide the latest and greatest in each category, thus providing our consumers with novel and engaging experiences that cater to various lifestyles. It is thrilling to see our vision resonating with consumers around the world.” The Galaxy Z Flip5 and Galaxy Z Fold5 are the fifth generation of Samsung’s revolutionary foldable devices, delivering unique experiences through perfected designs and form factors, including the new Flex Hinge. Offering in-depth sleep analysis, personalised fitness insights and comprehensive wellness features in addition to powerful performance and larger displays that inspire better health and well-being, the Galaxy Watch6 and Galaxy Watch6 Classic have been welcomed around the world, with equally high demand for both products. The Galaxy Z Flip 5 and Galaxy Z Fold5 are available for purchase from 25th August 2023 starting at 325,000 for the Samsung Fold 5 and Kshs. 193,000/ for the Samsung Flip 5. Customers that purchase the Fold 5 will receive a free slim S pen cover while customers who purchase the Flip will receive 30% off on the Galaxy watch 6 . Flip5 and Fold 5 also come with Samsung Care+ a support service for accidental screen damage protection. The cover is for one screen damage incident, is valid for 12 months and registration must be done within 30 days from date of device purchase. A repair fee is payable per incident when claiming. The Galaxy Tab S9 series is available in three models: the Galaxy Tab S9 Ultra, S9+ and S9. The series offers a one-of-a-kind Galaxy tablet experience thanks to Dynamic AMOLED 2X displays, an IP68 rating across all three models and the in-box S Pen. Designed to inspire spontaneous productivity, the Galaxy Tab S9 series enables seamless creative portfolios between smartphones and tablets, based on the Galaxy ecosystem. The Galaxy Z Flip 5 is offered in colours inspired by nature: Mint, Graphite, Cream and Lavender as well as a range of accessories including a Clear Gadget Case and Flipsuit Case. The Galaxy Z Fold 5 will be available in a selection of sophisticated colours: Icy Blue, Phantom Black and Cream with new accessories including a Slim S Pen Case that offers both practicality and style. The Galaxy Watch6 comes in two size options: 44mm in Graphite and Silver, and 40mm in Graphite and Gold. The Galaxy Watch6 Classic, with its fan-favourite rotating bezel, is available in 43mm and 47mm sizes, in Black and Silver. The Galaxy Tab S9 series comes in two colours Beige and Graphite and is available in three sizes: 14.6-inch for the Tab S9 Ultra, 12.4-inch for the Tab S9+, and 11-inch for the Tab S9.


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