Nigerian superstar Arya Starr has been named brand ambassador of the global brand Maybelline in Sub Saharan Africa.
The singer who is known for her infectious tunes and great melody is set to take the brand to the next level through her influence.
Speaking at the event she said,”I am greatly honoured to represent this amazing brand in Africa and I hope young girls will love it just as much as I love it.”
L’Oréal East Africa MD Yassine Bakkari added,”As a young African musician, Starr’s appointment allows Maybelline access to an influential target market in a country with over 70% of its population under 35. Maybelline said Ayra is an international music artist with hits all across the world, has amazing style, with millions of fans in Kenya who look up to her.The synergies between the brand and Ayra Starr’s unwavering passion for originality and individuality form the inspiration behind our partnership as we seek to empower our youthful population with the confidence that they can go for what they want.”
The musician joins the list of an impressive lineup of international stars who have helped shape the identity of the Maybelline brand in the world.