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Telling Kenyan Stories

FKF, Azam sign seven-year broadcast deal for Premier league


Aug 31, 2023

By Kariuki Mwangi

The Football Kenya Federation Premier League is back on the television screens, this following the signing of a broadcast deal that the federation inked today, August 31, 2023, with Azam Media Limited as the FKF Premier League official broadcast partner.

The partnership which will run for seven years will see the company spend USD 1 Million ( about 145 million shillings) for the first season, with an increment of 10% for the subsequent seasons.  Under the deal, Azam Media will air four matches in every round on their Pay TV and Digital platforms.

Speaking during the launch of the partnership, Azam Media LTD Chief Operating Officer (COO) Yahya Mohamed reiterated the company’s commitment to delivering unparalleled viewing experiences to audiences in Kenya and across the region.

“Football has an incredible ability to inspire generations and unite the world. Through this partnership, we are not just broadcasting matches, we are sharing stories of dedication and belief in Kenyan football,” Yahya said.

“This collaboration between Azam Media Limited and the FKF is a testament to our shared Commitment to nurturing talent, fostering unity, and creating memorable experiences for football fans across the region,” he added.

FKF President Nick Mwendwa said that the journey to bring back to the league a broadcast partner was never easy but noted that the federation is committed to ensure that Kenyan football continues to grow as part of the country’s preparations for the FIFA World Cup qualifiers.  Mwendwa expressed his gratitude to Azam Media for dedicating resources towards the development of the league and Kenyan football at large.

“We thank Azam Media for agreeing to partner with us. This partnership will go a long way in improving the visibility of the league and in the long run, making our league even more competitive,” said FKF President Nick Mwendwa.

“As a Federation, we remain committed to the wholesome development of Kenyan football and as such, we shall continue seeking partnerships with like minded companies with a view of increasing the commercial value of the league,” added the FKF President.

Azam Media LTD, a leading Media and Production company operating on Direct to Home (DTH), Digital Terrestrial Television (DTT) and Over the Top (OTT) platforms, has since dedicated Azam Sports 4 HD to Kenyan football content.


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