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Simbi Roses’ Resilience and Growth Through Agricultural Diversification


Aug 21, 2023
Simbi Roses, once primarily a hub for cultivating exquisite flowers, is now championing a transformation that adds a feather to its agricultural sector cap.

In a bold move to counter the challenges posed by turbulent economic conditions, a shifting market landscape, and the volatility of currency exchange rates, Simbi Roses, a flower farm with a 28-year history, has embraced a strategic diversification plan.

The farm, has expanded its scope beyond flowers to encompass a multifaceted approach including avocado and macadamia farming, as well as venturing into beekeeping for the production of honey.

The founder and patron of Simbi Roses, Grace Nyachae, has described the move as a response to the global market demand for quality supply of the products.

Simbi Roses, once primarily a hub for cultivating exquisite flowers, is now championing a transformation that adds a feather to its agricultural sector cap.

Under the visionary leadership of Grace Nyachae, Simbi Roses has embarked on a journey of diversification, embracing new agricultural avenues while preserving the essence of its origins.

“The farm’s embrace of avocado and macadamia farming is a strategic response to changing consumer preferences and dietary trends. This strategic move allows Simbi Roses to not only provide for its community but also tap into potentially more stable markets,” Nyachae said

Beyond horticulture, Simbi Roses has embraced beekeeping, a venture that intertwines with ecological preservation and the promise of delectable produce.

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“The decision to venture into beekeeping underscores a commitment to the environment and the natural world, while simultaneously harnessing the benefits of honey production as an additional revenue stream,” said Nyachae

Her forward-thinking approach to diversification is geared towards securing the future of Simbi Roses, by broadening the farm’s revenue streams.

She is charting a course that ensures the longevity of the enterprise a testament to her entrepreneurial acumen, rooted in a broader philosophy of adaptability and tenacity in the face of challenges.

In the face of period marked by economic uncertainties, shifting market dynamics, and currency volatility, Simbi Roses’ diversification strategy stands as a model for agricultural enterprises seeking to overcome adversity and thrive in the modern landscape.

Worth noting is the fact that Simbi is one of a tiny number of floriculture farms remaining after many other succumbed to unrelenting difficult operating environment and unfair completion as well as induced buyouts.

While Simbi Roses’ diversification strategy holds great promise, it is not without its share of challenges.

Venturing into new domains demands a steep learning curve, technical expertise, and capital-intensive investments.

Grace, however, remains undeterred. Her dedication to thorough research, strategic partnerships, and continuous innovation positions the farm to overcome obstacles and capitalize on new opportunities.

The allure of avocados, macadamias, and pure honey has transcended geographical boundaries, sparking interest from international markets.

With meticulous attention to quality, sustainable practices, and consumer preferences, Simbi Roses is cultivating relationships that extend far beyond its traditional flower market and opening doors to a wider network of consumers who appreciate the farm’s commitment to excellence.

“Avocadoh, macadamia, and honey completes the symphony of joy brought into homes by our iconic flowers,”  muses Nyachae, while adding that it paints a vibrant portrait of a company that refused to be defined by challenges.

Instead, it chose to shape its destiny through innovation, adaptability, and a resolute commitment to perfecting output.

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