
More than 300 fitness, health, and wellness enthusiasts came together on Saturday for the Classic Fit event, an energizing day of physical activity, music, and community engagement. LG Electronics, through its LG XBOOM range, partnered as the official Entertainment Partner, delivering a high-quality sound experience that elevated the energy and atmosphere throughout the event.
Held in collaboration with Classic 105, the event featured a variety of fitness sessions including dance workouts, aerobics, and mental health & wellness. LG XBOOM provided the soundtrack for the day, keeping participants motivated and moving.
“Music is the rhythm that connects us all, and that is why we have innovated the LG XBOOM line of party speakers to create sound immersive and engaging sound experiences,” said LG’s Head of Marketing, Jane Kariuki.
To enhance participant engagement, LG created interactive demo zones where attendees could explore the features of the LG XBOOM range, participate in music challenges, and enjoy live DJ sets. The entertainment zones proved to be popular attractions, showcasing the versatility and performance of the LG XBOOM audio system in a dynamic, real-world setting.
On display were some of LG’s most popular portable indoor and outdoor models, including the LG XBOOM XL7S with 250W output and an 8-inch woofer, complete with dynamic pixel lighting and personalized message displays via the XBOOM app designed with IPX4 water resistance and 18hrs battery life. Also featured was the LG XBOOM XL5S, with 200W speaker designed with IPX4 water resistance and 12 hours of battery life, making it perfect for outdoor events. The showcase centred on the XBOOM’s high-quality sound, long battery life and portability.
Classic Fit continues to grow as a platform that promotes holistic wellness and active living, and LG’s partnership reflects its ongoing commitment to supporting community-driven music, health and lifestyle initiatives.
“We sincerely thank Classic 105 for the opportunity to partner on this exciting event,” Ms. Kariuki added. “We see Classic Fit not just as a fitness event, but as a thriving community, and we are proud to contribute to its growth and success.”