In commemoration of International Youth Day 2024, Optiven Limited has embraced the theme “Clicks to Progress: Youth Digital Pathways for Sustainable Development.” This year’s theme highlights the pivotal role of young people in shaping the digital world and advancing sustainability.
George Wachiuri, CEO and Founder of Optiven Limited, underscored the importance of youth in today’s digital landscape. “Today’s generation is not just navigating the online world; they are actively shaping it, driving innovation, and leading efforts towards a more sustainable future,” Wachiuri stated.
He further emphasized Optiven’s dedication to youth empowerment as a cornerstone of sustainable development.
Optiven’s commitment is reflected in several initiatives aimed at fostering youth engagement and innovation. The GoGreen program, a key initiative, encourages young people to utilize digital platforms for sustainable practices.
By promoting activities such as tree planting and environmental education through social media and online tools, the program resonates with the tech-savvy younger generation.
The company has also launched affordable property projects tailored to young investors. Developments like The Great Oasis Gardens in Nanyuki, Wisdom Gardens in Konza, and Kibali Cha Watoto Wetu in Malindi offer competitive land prices, aiming to help youth secure their future and contribute to community development.
“Our goal is to make property ownership accessible to young people,” Wachiuri explained. “With flexible payment plans and a commitment to transparency, we ensure that the youth can confidently take their first steps towards owning property.”
In alignment with the theme of digital pathways, Optiven integrates technology into real estate through virtual tours, online consultations, and digital investment platforms.
This approach not only makes property ownership more attainable but also equips youth with the knowledge needed to make informed, sustainable decisions.
Education and mentorship are also central to Optiven’s approach. The company regularly hosts webinars and workshops to equip young people with skills in digital marketing, entrepreneurship, and sustainable development.
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“As International Youth Day 2024 is observed, Wachiuri highlighted the transformative potential of digital engagement. “We are proud to guide the youth as they forge digital pathways towards a brighter and more sustainable future,” he concluded.
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