Pay Television Company StarTimes Media has unveiled plans to intensify its support for local content development in Kenya.
As part of its initiative, the company will progressively roll out exclusive local productions, set to feature on its online streaming platform, StarTimes ON, as well as its locally-produced channel, Rembo TV.
During a press briefing, StarTimes Kenya’s Head of PR and Content Syndication, Mr. Myke Mugo, emphasized the company’s growing involvement in promoting Kenyan content.
He pointed to the rising prominence of local productions on digital platforms and the need to explore strategies to monetize this content through new technologies, including over-the-top (OTT) services.
“Kenya is increasingly producing high-quality content, supported by skilled and talented producers. There’s an immense opportunity in identifying a unique narrative that will make Kenyan content stand out, even with the stiff competition from established content from Nigeria, Mexico, Tanzania, China, and the U.S.,” said Mr. Mugo.
StarTimes’ local content push comes at a time when Kenya’s creative industry is expanding, with more producers creating authentic stories that resonate with local and international audiences.
The company is keen on supporting this growth by providing a platform for Kenyan storytellers to showcase their work while ensuring that the content is accessible across a range of digital spaces.
Rembo TV, which focuses on promoting East African stories, has already become a key player in local content production.
With more investment, StarTimes hopes to further enhance the visibility and reach of Kenyan productions on its platforms, attracting larger audiences and creating opportunities for content creators to capitalize on their work.
“Our goal is to make Kenyan content immediately recognizable and valued, not just locally but on the international stage,” added Mr. Mugo.
He added that by investing in exclusive productions and providing a dedicated platform for local content, the company aims to contribute to the growth and global appeal of Kenyan media.
“ As StarTimes continues to champion local content development, Kenyan producers and creators can expect greater opportunities to showcase their work to wider audiences, both in Kenya and beyond,’he said .