TCL Electronics (1070.HK), the Global No.2 LCD TV brand and a pioneer in consumer electronics and home appliances, announced the launch of its new C Series TV line-up and home appliances into the Kenyan Market.

As a global technology brand with a presence in over 160 countries and regions, TCL has been providing products to approximately 300 million users globally. In 2021, TCL TV’s market share grew by 11.5 per cent with 24.6 million units of LCD TV shipment, while the No.1 Android OS Smart TV Brand, according to Omdia TV sets market tracker Q1 2022 and Omdia TV design and features tracker respectively.

“We are proud to unveil TCL’s latest generation of Mini LED and QLED C Series TVs, to offer premium home theatre experience to consumers in Kenya,” said Jitendra Kulkani, Sales Director of TCL Middle East & Africa.

TCL Mini LED 4K TV C935 and C835, both raise the bar of powerful imagery by increasing the number of local dimming zones to as many as 1920 and offering stunning brightness performance, to achieve striking contrast, show captivating details as well as over 1 billion colours powered by QLED technology.

As a superior QLED 4K entertainment centre, C735 and C635 are designed to deliver a comprehensive range of entertainment experiences with Google TV and exceptional video gaming performance. Those line-up TVs are now available in Kenya.

TCL also announced the latest home appliances, such as the Fresh-IN air conditioner and its newest range of intelligent IoT appliances that can be controlled remotely and intelligently through the TCL Home App.

“TCL has expanded already in Kenya significantly.” Jitendra Kulkani, said. “We have great ambitions for the future with an efficient local marketing mapping plan.”

These new products are firmly in line with TCL’s s new brand signature “Inspire Greatness”, which not only carries the brand’s latest corporate message but also reflects TCL’s confidence and ambition to provide consumers around the world with values that inspire and empower people to pursue greatness in their lives and to go beyond products.

TCL Electronics (1070.HK) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally. TCL specializes in the research, development and manufacturing of consumer electronics products ranging from TVs, audio, and smart home appliances.